Matthew Farag

Designs simple, futuristic interactions

Here's how I think...


Super-fast sign up

You are enjoying a site and decide to sign up. I wanted to make it as frictionless as possible.

The signup box appears on top of the page you’re on, you enter some vital information; and you’re signed up, signed in, and you didn’t have to leave the page! No reloading, quick AJAX. Easy. Largest conversion ever.

I also wrote some cute copy (e.g. "Teach robots to read") to make the experience casual and fun.

Money transfer

When designing a money transfer UX for the startup Codename Wheatfield, I wanted to make better use of metaphor. Here, your money from Wheatfield is on the left and your bank accounts are on the right. The money turns into a receipt, it—literally—points to the account you want, and it flys into it.

To regular users, computers are the scary unknown. They’re more scary when dealing with money. Simulating real life with metaphor and animation makes it familiar, understandable, and clearer.


We needed an easy way to casually browse through thumbnails. You weren’t looking for anything in particular, so grid-fixed thumbnails weren’t critical. You are perusing at your leisure.

So I designed this after a deck of cards spread across a table.

What you’re seeing here is a simulation for an easy demo, but @taybenlor coded a wonderful, generic library. Smooth, friction-accurate, random-stacking, next/previous. Wonderful.

Magic date box

Entering dates on the web is tedious. Drop-down menus are designed for the system, not us. It’s not the way we think and imagine time. It’s not a humane experience. It should be as easy to tell a computer the date as you would in a real conversation.

I designed and @willcannings coded a magic date box that accepts any form of date—absolute or relative. Get in, get out. Easy.

In the future, the computer works with and for us, not the other way around.

Halftone cards

To celebrate the beta launch of Halftone I made Ben, Will, Hannah, and James some casual, tongue-in-cheek businesses cards.

I didn’t think those little highlights and textures would print out well, but they did and they looked spectacular. I love little details like that.


The emailing back and forth between designers and clients is a terrible experience. It’s hard to keep track of the conversation, there are attachment limits, and images wind up as shrunken blurry pixels.

Halftone was our solution — control of previews, commenting, annotating, revising.

No clutter, no signups. It had to simple, easy, and client-proof.

Halftone is currently in beta.

Anahata Therapies

I still love print work. The feel of the paper in your fingers, the thickness of the ink. You can get lost in a deep, vibrant pink. Letterpress makes a business card feel like it was purposefully, uniquely crafted. All these come together as an emotional reaction to a brand. They’re so important.

Anahata is an aromatherapies boutique in Mosman, Sydney. The letterpress, earthy paper textures underscore Anahata’s tranquillity, harmony. Gift vouchers were cut into the shape of an Indian flower.